Monday, July 21, 2008

What happens in October?

The September issue of Esquire Magazine is going to feature an electronic cover that will flash the message, "The 21st Century begins now." Esquire is preparing 100,000 editions of the magazine for newstands, apparently the home delivered magazines will not have the special cover. Ford motor company is helping finance the stunt and will have their on ad on the inside of the cover making use of the same technology.

Cool, But. Does anybody have any idea what will happen to the 100,000 tiny batteries that will get thrown away with the magazine? WIll people rip the cover off and recycle the rest of the magazine at least? It would have been nice if Esquire had planned some green way to despose of their gimmick after the lights stop blinking.

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