The Fun Theory

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The Fun Theory


Encourage people to do easy, good-for-them and good-for-the-world things (like taking the stairs, recycling, not littering) by making the activity fun.

Apparently good health and a clean sustainable environment isn't enough incentive. What does this imply for our churches? We preach about "bigger-than-you" values like justice, and equality, and saving the planet. We also preach about making choices that benefit in the long term like "seventh generation" thinking. Apparently what really gets people to change behavior is immediate, personal reward. No surprise there, but is there a way we can make use of that human selfishness and short-sightedness to still accomplish our goals?